Welcome to Novelty Ather

Novelty was established in the year 1950 by Late S. Kartar Singh ji and then the Legacy was forwarded by Late S. Bhupinder Singh ji.                    
The word “NOVELTY” stands for State or quality of being Novel and a Novel Experience, that is what we have been creating for our Customers since last 72 years                    
We started off with a humble beginning at Novelty Chowk, Amritsar with NOVELTY SWEETS started in the year 1950 and since then it has been no looking back.                    
Today, NOVELTY is one of the most reputed business houses of Punjab with interests in Food, Automobiles & Real Estate.                    
As a group we ventured into Automobiles about 24 years ago and were then appointed as Dealer for Hyundai in 1998. Since then we have been a consistent performer and from 1 dealership today Novelty Hyundai has 8 outlets combined of Sales & Service spread across 4 cities of Punjab.                    
We have also dealership of Mahindra & Mahindra in Ludhiana with 3S Facility at Dhandari Khurd and 2nd Showroom at Malhar road Ludhiana.                    
We have TATA Motors Dealership in Amritsar,Batala,Gurdaspur, Pathankot and Taran Taran                    
We have Ather Dealership at Lawerence Road  in Amritsar.                    
We have a very strong connect with the customer and NOVELTY is a well known brand across the state recognized for its Customer Service with a True and Fair Dealing.